It’s been in the pipeline for months and the wait is finally over. Having been the poster boy for Gucci’s floral suits, Harry Styles is officially the face of the brand’s new AW 2018 men’s tailoring campaign.

Despite the style icon’s many Gucci-designed looks over the year (including his last world tour which featured custom pieces designed by Alessandro Michele), this surprisingly marks his first official campaign for the brand.

Visuals from the campaign, which was shot in North London by Glen Luchford, feature Styles in a variety of tailored Gucci looks–from three-piece suits to a mohair jacket to a suit adorned with New York Yankees patches.

Watch the full campaign video above.

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